By Renae Trimble, the newly appointed CEO of Accor Plus, is set to elevate the leading loyalty subscription program in Asia Pacific to unprecedented levels. With over 25 years of hospitality experience, Trimble’s vision is to enhance member benefits and drive significant growth.
Trimble’s ascent to CEO is the culmination of a distinguished 15-year tenure at Accor, where she has been instrumental in shaping the company’s commercial strategies. Her expertise spans sales, loyalty, digital, and marketing, positioning her as a formidable leader in the hospitality industry.
Under her guidance, Accor Plus is poised to expand its offerings, providing members with exclusive travel, dining, and lifestyle experiences. Trimble’s leadership promises to fortify the program’s competitive edge in the market.
The Accor Plus Advantage
Accor Plus members already enjoy a plethora of benefits, including significant room rate discounts and access to unique events like private dinners with Michelin-star chefs. Trimble’s goal is to further enrich these offerings, ensuring that every member feels valued and engaged.
Her approach is centered on understanding and adapting to the evolving needs of customers. This customer-centric philosophy is expected to drive the program’s expansion, making Accor Plus the most sought-after paid loyalty program in the region.
Envisioning the Future
Looking ahead, Trimble is committed to harnessing the full potential of Accor Plus. Her strategic vision includes leveraging technology to enhance member experiences and exploring new avenues for growth.
With a dedicated team and a clear roadmap, Trimble’s leadership is a beacon of innovation and excellence. Her tenure as CEO marks the beginning of a new chapter for Accor Plus, one that promises to redefine luxury and loyalty in the hospitality sector.