By The tourism community in Queensland is mourning the passing of Sir Frank Moore, a transformative leader who dedicated his life to positioning Queensland as a global travel destination. Sir Frank passed away this week at the age of 94, leaving behind a legacy that will influence the tourism industry for years to come. His visionary leadership and relentless passion ensured that Queensland evolved from a domestic getaway into a major hub for international travelers.
Laying the Foundations of Queensland’s Tourism Success
As the founding Chair of the Queensland Tourist and Travel Corporation (QTTC), now known as Tourism and Events Queensland (TEQ), Sir Frank led the organization from 1978 to 1990. His foresight was instrumental in developing the tourism infrastructure that opened Queensland to the world. Two major airports—Townsville and Cairns—were established under his guidance, giving regional economies a significant boost through increased tourism.
But Sir Frank’s vision went beyond transport infrastructure. He recognized the potential of international events to put Queensland on the global map, successfully leading the bid for World Expo 88 in Brisbane. The event was a turning point that introduced Queensland’s culture, attractions, and natural beauty to a worldwide audience. His commitment to long-term growth also led to the creation of the Cooperative Research Centre for Sustainable Tourism, a pioneering effort to balance tourism expansion with environmental conservation.
“Sir Frank was an amazing trailblazer and inspiration for Queensland tourism and through his passion and dedication, laid the foundations for the success the industry now enjoys,” said TEQ Chair Grant Hunt.
Championing Queensland’s Global Identity
One of Sir Frank’s greatest achievements was creating a globally competitive tourism identity for Queensland. In the late 1970s, when Queensland was mostly known as a domestic travel destination, Sir Frank prioritized international markets to attract global visitors. His efforts ensured that Queensland’s unique natural attractions—such as the Great Barrier Reef and the Daintree Rainforest—would receive the global exposure they deserved.
“Sir Frank’s fingerprints are all over so many of Queensland’s most successful tourism icons, and this will be his legacy for generations to come,” said TEQ CEO Patricia O’Callaghan.
By investing in infrastructure and events, Sir Frank fostered a tourism ecosystem that not only benefited urban hubs but also brought growth to regional areas. His ability to bring diverse stakeholders together was key to driving meaningful change within the tourism sector.
Honoring a Life of Dedication and Service
Throughout his career, Sir Frank received numerous accolades. He was knighted in 1983 for his contributions to the tourism industry and later appointed an Officer of the Order of Australia. His efforts were further recognized with the Centenary Medal, acknowledging his monumental role in advancing tourism and benefiting the broader Australian economy.
Despite his achievements, Sir Frank remained humble and collaborative, advocating for reforms that would benefit not just Queensland but also Australia’s tourism industry at large. His vision was not just about short-term gains; it was about building a sustainable future for generations of travelers and industry professionals.
A Lasting Legacy in the Tourism Industry
Sir Frank’s influence is felt across Queensland’s tourism industry today, with thousands of jobs and millions of visitors benefiting from the foundation he built. His work with QTTC and later with TEQ created an industry that continues to thrive, even as global tourism evolves.
“Today we honour Sir Frank’s incredible pioneering legacy and extend our heartfelt sympathies to his family and loved ones,” said Grant Hunt in a heartfelt tribute.
Deb Frecklington, Member for Nanango, echoed the sentiments: “His legacy will continue to influence future policies and inspire those who follow in his footsteps. His passing is a significant loss for Queensland.”
For an industry built on experiences, Sir Frank ensured that generations of travelers can continue to explore and enjoy the beauty of Queensland. His legacy will live on, not just in the destinations and events he helped shape, but in the future of tourism in Queensland and beyond.