By Almaty recently hosted the HomeTech & Electra 2024, an international exhibition showcasing the latest advancements in electronics and household appliances. Held from July 30 to August 1, the event featured over 100 factories from Central Asia, China, South Korea, and Türkiye. Organized by the World Silk Way company, the exhibition aimed to foster innovation, strategic partnerships, and investment opportunities in the region. Entrepreneurs and representatives from trading networks across Kazakhstan and Central Asia participated, making it a significant event for the industry.
Showcasing Innovation and Technology
The HomeTech & Electra 2024 exhibition provided a platform for leading manufacturers to display their latest products and innovations. Over 30 factories from China’s Guangdong Province and the Xinjiang Uyghur Autonomous Region showcased a wide range of electrical equipment. Attendees had the opportunity to explore cutting-edge technologies, including smart home devices, energy-efficient appliances, and advanced electronics. The exhibition also featured a competition for young scientists and designers, highlighting innovative ideas and talent in the field.
The event included a series of seminars, reports, and presentations by industry experts, offering insights into the latest trends and developments in the electronics market. A forum titled “Prospects for the Development of the Electronics Market in Central Asia” provided a platform for discussions on the future of the industry. These sessions facilitated knowledge sharing and networking among professionals, fostering collaboration and growth.
An award ceremony recognized outstanding contributions and achievements in the industry. This celebration of excellence underscored the importance of innovation and quality in driving the sector forward. The exhibition not only showcased products but also emphasized the role of creativity and technological advancement in shaping the future of electronics and household appliances.
Economic Impact and Opportunities
The international exhibition had a significant economic impact on Almaty and the broader region. Alisher Satybaldiev, head of the entrepreneurship and investments department of Almaty, highlighted the importance of the household appliances industry in the city’s economy. He emphasized the city’s readiness to support investors and foster comprehensive cooperation. With over 350,000 small and medium-sized enterprises operating in Almaty, the exhibition provided a valuable opportunity for businesses to expand their networks and explore new markets.
State support measures, such as those provided in the Almaty industrial zone and the Alatau special economic zone, were highlighted as key factors in attracting investment. The Almaty Business Development Company offered a one-stop shop for investor support, streamlining the process for businesses looking to establish a presence in the region. These initiatives aim to create a favorable environment for business growth and innovation.
Asset Aitbayev, director of the trade and development department of the Atameken National Chamber of Entrepreneurs, noted the comprehensive support available for domestic and international businesses. This includes consultations on state programs and assistance in navigating regulatory requirements. The exhibition served as a catalyst for new joint ventures and strategic partnerships, enhancing the region’s attractiveness as a hub for electronics and household appliances.
Future Prospects and Strategic Partnerships
The success of the HomeTech & Electra 2024 exhibition has set the stage for future growth and collaboration in the electronics and household appliances sector. Asiya Burlibayeva, General Director of World Silk Way, expressed confidence that the event would foster the creation of new joint ventures and strategic partnerships among participants. She emphasized the potential for Kazakhstan to become a promising market for investment and innovation development.
The exhibition highlighted the importance of international cooperation in driving technological advancement and economic growth. By bringing together manufacturers, entrepreneurs, and industry experts from various countries, the event facilitated the exchange of ideas and best practices. This collaborative approach is essential for addressing the challenges and opportunities in the rapidly evolving electronics market.
Looking ahead, the organizers plan to build on the success of this year’s event by expanding the scope and scale of future exhibitions. By continuing to attract leading global companies and showcasing the latest innovations, the HomeTech & Electra exhibition aims to solidify its position as a premier event in the industry. The ongoing support from government agencies and industry associations will be crucial in sustaining this momentum and ensuring the long-term success of the exhibition.