By The Department of Trade and Industry (DTI) is gearing up to host the vibrant OTOP (One Town, One Product) Food Fair from October 4 to 8, 2024, at the Ayala Center in Makati City. This event showcases the entrepreneurial spirit of 110 Filipino micro, small, and medium enterprises (MSMEs), highlighting the rich culinary heritage of the Philippines. Organized by the Bureau of Market Development, Promotions, and OTOP (BMDPO) in collaboration with DTI’s Regional and Provincial Offices, the fair promises an immersive experience for food enthusiasts and supporters of local businesses alike.
Elevating the Food Fair Experience
This year’s OTOP Food Fair is set to redefine traditional food fairs by focusing on creating immersive environments rather than just displaying products. The event aims to engage both businesses and consumers in meaningful ways, fostering a deeper connection between them.
- Innovative Layout: The fair will feature interactive booths where visitors can experience the making of products firsthand.
- Engaging Activities: Live cooking demonstrations, tasting sessions, and cultural performances will be integral parts of the event.
This new approach is designed to make the fair more dynamic and inclusive, aligning with the DTI-OTOP brand identity that emphasizes collaboration and inclusivity within the food and beverage industry.
Building on Past Success
The OTOP Food Fair draws inspiration from the highly successful 2024 DTI Bagong Pilipinas National Food Fair held at SM Megamall from July 3 to 7. That event attracted 50,000 visitors and featured 233 MSMEs, generating Php 61.33 million in cash and securing additional orders under negotiation. The OTOP Food Fair aims to surpass these achievements by continuing the momentum and introducing a design-centric approach that enhances the overall experience.
Key Highlights from the Previous Event
| Metric | 2024 DTI Bagong Pilipinas National Food Fair |
|---|---|
| Duration | July 3 to 7 |
| Location | SM Megamall |
| Visitors | 50,000 |
| Participating MSMEs | 233 |
| Revenue Generated | Php 61.33 million |
Building on these impressive numbers, the OTOP Food Fair seeks to elevate the standard of food fairs in the country, making it a must-attend event for both local and international visitors.
A Multi-Sensory Celebration
Inspired by the traditional Filipino festivals that engage all five senses, the OTOP Food Fair offers a deeper connection to Filipino culture through sensory experiences. Each aspect of the fair is thoughtfully designed to evoke emotions and capture the essence of the Philippines’ diverse culinary landscape.
- SEE: Vibrant and colorful presentations of Filipino dishes and products that showcase the country’s rich diversity.
- HEAR: Inspiring stories of Filipino artisans and MSMEs sharing the journey behind their innovative products.
- TASTE: A wide array of authentic Filipino flavors, from sweet delicacies to savory dishes.
- TOUCH: The warmth of Filipino hospitality and a strong sense of community.
- SMELL: Enticing aromas that reflect the hard work and dedication of local entrepreneurs.
This holistic approach ensures that visitors not only taste the food but also feel and experience the cultural significance behind each product.
Connecting MSMEs with Markets
The OTOP Food Fair provides a crucial platform for MSMEs to connect with institutional buyers and mainstream markets. By showcasing top-tier Filipino food products with competitive packaging, the fair aims to attract both buyers and consumers, facilitating business growth and market expansion.
Benefits for Participating MSMEs:
- Increased Visibility: Exposure to a large audience of potential customers and business partners.
- Networking Opportunities: Direct interactions with institutional buyers and industry leaders.
- Market Expansion: Opportunities to enter mainstream markets and secure bulk orders.
- Feedback and Insights: Valuable consumer feedback to refine and improve products.
This year’s event not only highlights the best of Filipino food products but also emphasizes the importance of supporting local businesses, ensuring their sustainability and success in a competitive market.
Accessible and Inclusive Participation
Participation in the OTOP Food Fair is free, making it accessible to a wide range of visitors. For those unable to attend in person, the event will be livestreamed on the National Food Fair’s social media channels, allowing everyone to partake in the festivities from the comfort of their homes. This inclusive approach ensures that the celebration of Filipino flavors reaches a broader audience, fostering national pride and support for local MSMEs.
The DTI encourages everyone to join the fair, whether physically or virtually, to celebrate and support the rich culinary traditions of the Philippines. More details about the event and participants will be announced soon, promising an unforgettable feast for the senses.