By Chinese automaker Chery has officially launched two new electric vehicle (EV) models in Thailand, marking a significant step in its expansion into the Southeast Asian market. The launch event introduced the compact SUV Omoda C5 EV and the off-road SUV Jaecoo 6 EV, both of which are expected to strengthen Chery’s presence in the region. This move comes as part of Chery’s broader strategy to establish a production base in Thailand and capitalize on the growing demand for electric vehicles. This article explores the details of the new models, Chery’s strategic plans, and the potential impact on the Thai automotive market.
Introduction of Omoda C5 EV and Jaecoo 6 EV
Chery’s launch of the Omoda C5 EV and Jaecoo 6 EV in Thailand represents a significant milestone for the company. The Omoda C5 EV is a compact SUV designed for urban driving, featuring a 204-horsepower electric motor and a 61kWh battery that offers a driving range of 430 kilometers. The vehicle is available in two variants: Long Range Plus and Long Range Ultimate, priced at Bt899,000 and Bt949,000, respectively. The Omoda C5 EV boasts advanced features such as a 24.6-inch display, adaptive cruise control, and a 540-degree panoramic view camera.
The Jaecoo 6 EV, on the other hand, is an off-road SUV designed for more rugged terrains. It comes in two variants: a 2WD version with 184 horsepower and a 4WD version with 279 horsepower. The Jaecoo 6 EV features a battery capacity ranging from 65 to 70kWh, providing a driving range of up to 371 kilometers. The vehicle includes off-road driving modes, a panoramic sunroof, and a 15.6-inch center touchscreen. Both models are equipped with advanced driver assistance systems (ADAS) and offer a high level of comfort and safety.
Strategic Plans for Expansion
Chery’s entry into the Thai market is part of a broader strategy to expand its global footprint. The company plans to establish an assembly plant in Rayong, Thailand, with vehicle production set to begin in mid-2025. This plant will serve both the local and overseas markets, with an initial production capacity of 50,000 battery EVs and hybrid EVs per year, which is expected to increase to 80,000 units annually by 2028. Chery’s investment in Thailand underscores its commitment to the Southeast Asian market and its confidence in the region’s growth potential.
In addition to establishing a production base, Chery is also focusing on enhancing its service network in Thailand. The company plans to expand its service centers and dealerships to 40 locations nationwide by the end of the year. This expansion will ensure that customers have access to comprehensive after-sales support and maintenance services, further strengthening Chery’s market position.
Chery’s strategic plans also include the development of the upstream and downstream supply chains in the automotive industry. By investing in local suppliers and partners, Chery aims to create a robust ecosystem that supports the production and distribution of its EV models. This approach will not only enhance Chery’s operational efficiency but also contribute to the overall development of the Thai automotive industry.
Impact on the Thai Automotive Market
The introduction of Chery’s EV models is expected to have a significant impact on the Thai automotive market. Thailand has long been a regional automotive manufacturing and export hub, and the government’s investment promotion efforts aim to convert 30% of its annual auto production into EVs by 2030. Chery’s entry into the market aligns with this vision and is likely to accelerate the adoption of electric vehicles in the country.
Chery’s investment in local production and its focus on developing the supply chain will create new job opportunities and stimulate economic growth in Thailand. The establishment of the assembly plant in Rayong is expected to generate employment for skilled workers and contribute to the development of the local economy. Additionally, the increased production of EVs will support Thailand’s efforts to reduce carbon emissions and promote sustainable transportation.
The launch of the Omoda C5 EV and Jaecoo 6 EV also positions Chery as a key player in the competitive Thai automotive market. By offering advanced EV models with attractive features and competitive pricing, Chery is likely to attract a significant share of the market. This competition will drive innovation and improve the overall quality of vehicles available to Thai consumers.