By As the Golden Week holiday approaches, Trip.com Group has highlighted significant shifts in travel patterns among Chinese tourists. This year, travelers are venturing beyond major capitals to explore lesser-known destinations. The data reveals a growing preference for mid-tier accommodations and long-haul travel, with a notable increase in multi-destination itineraries. These trends reflect a broader desire for unique and diverse travel experiences during one of China’s most significant holiday periods.
Shifting Preferences in Accommodation
Chinese tourists are increasingly opting for mid-tier and high-quality accommodations during Golden Week 2024. This shift is driven by a desire for comfort and value, with many travelers seeking out hotels that offer a balance of luxury and affordability. The trend is particularly evident in Europe, where bookings for five-star hotels have surged compared to previous years. In contrast, the Asia-Pacific region has seen a steady demand for mid-tier hotels, reflecting a more budget-conscious approach.
The rise in mid-tier accommodation bookings is also linked to the growing popularity of lesser-known destinations. Travelers are exploring off-the-beaten-path locations that offer unique experiences without the crowds typically found in major capitals. This trend is helping to distribute tourism more evenly across regions, reducing the pressure on popular tourist hotspots and promoting sustainable travel practices.
Long-Haul Travel and Multi-Destination Itineraries
Long-haul travel has seen a significant uptick among Chinese tourists this Golden Week. Destinations such as Australia, the United States, and various European countries are experiencing increased interest. The average length of stay for these trips has also extended, with many travelers opting for multi-destination itineraries that allow them to maximize their holiday experience. This trend is particularly pronounced in Europe, where over 30% of travelers are choosing to visit multiple countries during their trip.
The increase in long-haul travel is partly due to the easing of travel restrictions and the availability of more affordable airfares. Chinese tourists are taking advantage of these opportunities to explore new destinations and immerse themselves in different cultures. The trend towards longer stays and multi-destination trips indicates a shift towards more in-depth and meaningful travel experiences.
Lesser-Known Destinations Gain Popularity
One of the most notable trends this Golden Week is the growing interest in lesser-known destinations. Chinese tourists are increasingly drawn to quieter, off-the-beaten-path locations that offer a more authentic and relaxed travel experience. In the Asia-Pacific region, destinations such as Vietnam, Malaysia, and the Philippines are seeing a surge in popularity. Similarly, in Europe, countries like Spain, Germany, and Italy are attracting more visitors who are looking to explore beyond the usual tourist trails.
This shift towards lesser-known destinations is driven by a desire to avoid overcrowded tourist spots and discover hidden gems. It also reflects a broader trend towards sustainable travel, as tourists seek to minimize their impact on the environment and local communities. By spreading tourism more evenly across different regions, this trend is helping to promote economic development and cultural exchange in areas that are often overlooked by mainstream tourism.