By Peshawar, once celebrated for its vibrant arts scene and iconic cinemas, is now witnessing a significant decline in its local cinema industry. The rise of social media platforms like Facebook and TikTok has drastically impacted cinema attendance, leading to the closure of several historic theaters. This shift in entertainment consumption has not only affected the local economy but also the cultural fabric of the city. This article explores the challenges faced by Peshawar’s cinema industry and the broader implications of this decline.
The Decline of Iconic Cinemas
The impact of social media on Peshawar’s cinema industry has been profound. Ehsan Khan, a 55-year-old cinema enthusiast, expressed his sadness over the closure of iconic theaters such as Tasweer Mahal and Novelty. These cinemas, once bustling with moviegoers, have now been repurposed into commercial spaces and hotels. The decline in cinema attendance, driven by the convenience and accessibility of online entertainment, has led to the shuttering of 16 cinema houses in Peshawar.
Before the rise of social media, cinemas like Shabistan, Palwasha, Capital, and Falak Sair were popular destinations for families and friends to enjoy films together. However, the proliferation of internet use and the popularity of social media platforms have significantly reduced the demand for traditional cinema experiences. Many of these venues now stand deserted, a stark contrast to their former glory.
The loss of these cinemas has deprived the community of cherished entertainment options and has had a ripple effect on local businesses that relied on the foot traffic generated by moviegoers. The decline in cinema culture has also impacted the production of new films, with high production costs and a lack of support from authorities further exacerbating the situation.
Cultural and Economic Impact
The decline of Peshawar’s cinema industry has broader cultural and economic implications. Cinemas have historically played a crucial role in fostering a sense of community and providing a platform for cultural expression. The closure of these venues has not only affected the local economy but also the cultural identity of the city.
Peshawar has a rich legacy of producing legendary film stars, including Bollywood icon Yousaf Khan (Dalip Kumar) and Lollywood actors like Qavi Khan and Ismail Shahid. The presence of these cinema legends was almost a guarantee for the success of a movie at the box office. However, the loss of cinemas has discouraged new talent and limited opportunities for filmmakers to showcase their work.
Renowned psychiatrist and former principal of Khyber Medical College, Professor Dr. Khalid Mufti, emphasized the importance of cinema in promoting a healthy and tolerant society. He attributed the rise in intolerance and violence partly to the decline in cinema culture, exacerbated by social media and commercialism. Dr. Mufti called for the construction of new cinemas, tax exemptions on film equipment, and job security for filmmakers to support the performing arts in Pakistan.
Future Prospects and Solutions
Addressing the challenges faced by Peshawar’s cinema industry requires a multifaceted approach. One potential solution is to leverage the power of social media to promote local cinemas and attract audiences. By creating engaging content and marketing campaigns, cinemas can tap into the vast reach of social media platforms to draw in moviegoers.
Additionally, government support is crucial in revitalizing the cinema industry. Implementing tax incentives for filmmakers, reducing property taxes on cinemas, and investing in modernizing cinema facilities can help create a more favorable environment for the industry to thrive. Encouraging the production of high-quality films in Urdu and Pashto can also attract audiences and revive interest in local cinema.
Community engagement and education are essential in promoting the cultural significance of cinema. By raising awareness about the importance of supporting local cinemas and fostering a sense of pride in the city’s cinematic heritage, residents can play a role in revitalizing the industry.
In conclusion, the decline of Peshawar’s cinema industry due to the rise of social media highlights the need for innovative solutions and collective efforts to preserve the cultural and economic vitality of the city. By embracing new strategies and garnering support from the government and community, Peshawar can reclaim its status as a hub of performing arts and entertainment.