Qualcomm Unveils Next-Gen Snapdragon Elite Platforms for Smarter Cars

Qualcomm Unveils Next-Gen Snapdragon Elite Platforms for Smarter Cars

Qualcomm has introduced its latest Snapdragon Elite platforms designed to revolutionize automotive technology. Powered by the company’s fastest CPU, Qualcomm Oryon, these platforms aim to bring advanced intelligence to next-generation vehicles. Automakers now have the option to use Snapdragon Cockpit Elite for enhanced in-car experiences and Snapdragon Ride Elite for automated driving capabilities, or even combine both functionalities on a single system-on-chip (SoC).

A Leap Forward in Automotive Intelligence

Qualcomm’s new platforms are set to transform how we interact with our vehicles.

  • Snapdragon Cockpit Elite: Enhances digital cockpit experiences with high-performance compute, graphics, and AI capabilities.
  • Snapdragon Ride Elite: Powers advanced driver-assistance systems (ADAS) and automated driving with cutting-edge technology.
  • Flexible Architecture: Allows automakers to seamlessly integrate both cockpit and automated driving functions on the same SoC.

Mark Granger, senior director of product management at Qualcomm, emphasized the excitement around the significant leap in performance and capability these platforms offer.

Unparalleled AI Performance and Efficiency

The platforms boast impressive AI advancements.

  • Dedicated Neural Processing Unit (NPU): Offers a 12-fold performance increase over previous models, enabling real-time data processing from external environments and cabin sensors.
  • Transformer Accelerators and Vector Engines: Provide low-latency, accurate, and efficient AI processing.
  • Power Management: Intelligent hardware and software ensure optimal power efficiency without compromising performance.

These features enable vehicles to deliver personalized in-cabin experiences and make adaptive decisions on the road.

Enhanced Safety and User Experience

Safety and user engagement are at the forefront of these innovations.

  • Support for Over 40 Sensors: Including up to 20 high-resolution cameras for 360-degree coverage and in-cabin monitoring.
  • Advanced Image Signal Processor (ISP): Ensures clear visuals even in extreme driving conditions.
  • Automotive Safety Standards: Designed to meet ASIL-D requirements with dedicated safety controllers and robust hardware architecture.

The platforms aim to provide drivers and passengers with comfort, confidence, and enhanced safety features.

Accelerating the Shift to Software-Defined Vehicles

Qualcomm is paving the way for the future of automotive technology.

  • Unified Software Framework: Emphasizes software reuse and accelerates feature development via a cloud-based workbench.
  • Scalability and Flexibility: Allows automakers to create configurable software-defined vehicles (SDVs) across all tiers.
  • Long-Term Support: Features built-in API compatibility and security measures for continuous improvement.

Automakers can now streamline software development, reducing time to market for new features and services.