By 
Enhancing Brand Identity with Custom Brand ID
SoundHound’s new custom Brand ID tool offers automotive partners a unique way to shape their brand’s interaction with customers. This tool allows OEMs to set predefined answers to common and brand-relevant questions, ensuring that the voice assistant reflects the brand’s image accurately. Custom Brand Attributes and Safety features enable adjustments to responses, handling sensitive topics with care. Additionally, the tool supports global language and variant adaptability, making it easier for brands to maintain consistency across different markets.
The Brand ID tool also allows for time-limited changes, enabling automakers to implement seasonal or campaign-specific updates seamlessly. This flexibility ensures that the voice assistant remains relevant and engaging for users throughout the year. By integrating these customizations, automotive brands can create a more cohesive and immersive in-car experience for their customers.
Incorporating the Brand ID tool into the SoundHound Chat AI voice assistant not only enhances the user experience but also strengthens the brand’s presence within the vehicle. This level of customization helps build a stronger connection between the brand and its customers, fostering loyalty and satisfaction.
Onboarding and Education for Better User Engagement
The Onboarding and Education feature introduced by SoundHound aims to provide a seamless integration of personalized branding and user education. This tool includes onboarding hints to engage users, customizable greetings, and guidance on accessing the instruction manual. By offering these features, automakers can ensure that users are well-informed about the functionalities of their in-vehicle voice assistants.
A recent study by SoundHound revealed that 87% of regular drivers use their voice assistant, with 50% using it weekly and 37% daily. Despite this high usage, many drivers do not fully utilize the capabilities of their voice assistants. The Onboarding and Education tool addresses this gap by providing users with the necessary information to make the most of their in-car systems.
Automakers can leverage this feature to educate users on various aspects of their vehicles, from basic controls to advanced functionalities. This not only enhances the user experience but also promotes safer and more efficient driving. By integrating personalized branding into the onboarding process, automakers can create a more engaging and informative experience for their customers.
Transforming the In-Car Experience with Generative AI
SoundHound Chat AI’s new customization tools are set to transform the in-car experience by integrating generative AI capabilities with car controls and real-time domains like flight times, navigation, and weather. These features allow OEMs to take control of the voice assistant’s functionalities, aligning them closely with their brand’s identity and the needs of their customers.
The integration of generative AI enables the voice assistant to provide more accurate and contextually relevant responses, enhancing the overall user experience. This technology allows for a more natural and intuitive interaction between the driver and the vehicle, making it easier for users to access information and control various aspects of their car.
By offering these advanced customization tools, SoundHound is helping automakers stay ahead of the curve in the rapidly evolving automotive industry. These innovations not only improve the in-car experience but also position automotive brands as leaders in the adoption of cutting-edge technology. As the industry continues to evolve, SoundHound’s new tools will play a crucial role in shaping the future of in-vehicle voice assistants.