By Tourism New Zealand is rolling out its 100% Pure New Zealand Specialist Programme, an engaging initiative aimed at enhancing the expertise of travel advisors. This program offers a fun and interactive way for professionals to deepen their knowledge of New Zealand, unlocking various benefits as they progress through different achievement levels. By equipping advisors with comprehensive resources, Tourism New Zealand aims to inspire more Australians to explore the diverse landscapes and unique experiences the country has to offer.
Unlocking Expertise with the Specialist Programme
The 100% Pure New Zealand Specialist Programme is designed to provide travel advisors with the tools they need to create unforgettable trips for their clients. Participants can achieve Bronze, Silver, or Gold status by completing a series of online training modules and engaging in hands-on experiences.
Programme Tiers and Benefits
| Tier | Requirements | Benefits |
|---|---|---|
| Bronze | – Complete 10 online training modules | – Access to exclusive content and resources |
| Silver | – Complete 10 online training modules – Attend one virtual or face-to-face training event |
– Eligibility for the Explore Self-Famil Discount Programme – Enhanced credibility with clients |
| Gold | – Complete 10 online training modules – Attend one training event – Visit New Zealand once in 5 years |
– Use of the 100% Pure New Zealand Specialist logo – Preferential listings on newzealand.com |
Advancing through the tiers not only boosts an advisor’s ability to plan and sell New Zealand holidays but also grants access to exclusive tools and resources. The higher the tier, the more benefits advisors receive, making it a worthwhile investment for those committed to promoting New Zealand as a premier travel destination.
Interactive Learning and Engaging Modules
The Specialist Programme emphasizes interactive learning, ensuring that advisors remain engaged while expanding their knowledge. The online training modules cover a wide range of topics, from New Zealand’s top attractions to cultural insights and practical travel planning tips.
Key Features of the Training Modules:
- Interactive Content: Engaging videos and quizzes to reinforce learning.
- Comprehensive Coverage: Detailed information on various regions, activities, and accommodations in New Zealand.
- Flexible Learning: Advisors can complete modules at their own pace, making it easy to fit training into busy schedules.
By offering a dynamic and flexible learning experience, the programme ensures that advisors are well-prepared to create tailored travel experiences for their clients, enhancing customer satisfaction and loyalty.
Boosting Sales and Building Credibility
Becoming a 100% Pure New Zealand Specialist not only enhances an advisor’s knowledge but also boosts their credibility with clients. The Specialist logo serves as a mark of expertise, helping advisors stand out in a competitive market.
Advantages for Travel Advisors:
- Increased Sales: With a deeper understanding of New Zealand’s offerings, advisors can better match clients’ preferences with suitable destinations and activities.
- Exclusive Tools: Access to specialized marketing materials and planning resources that streamline the booking process.
- Credibility and Trust: The Specialist logo and preferential listings on newzealand.com build trust with clients, making them more likely to choose your services.
Brian Killingsworth, Chief Marketing Officer of Tourism New Zealand, stated, “Our collaboration with travel advisors through the Specialist Programme exemplifies our commitment to supporting professionals in delivering exceptional travel experiences. By empowering advisors with knowledge and resources, we ensure that more Australians discover the magic of New Zealand.”
Hear from Specialists: Real Experiences and Success Stories
Travel advisors who have completed the Specialist Programme share their positive experiences and the impact it has had on their business. These testimonials highlight the programme’s effectiveness in enhancing their ability to plan and sell New Zealand holidays.
Specialist Testimonials:
- Emma Thompson, Bronze Specialist: “The online modules were incredibly informative and easy to follow. They gave me the confidence to recommend unique destinations to my clients.”
- Liam Harris, Silver Specialist: “Attending the virtual training event was a game-changer. I learned so much about local culture and attractions, which has helped me tailor trips more effectively.”
- Sophie Lee, Gold Specialist: “Visiting New Zealand was an unforgettable experience. It allowed me to firsthand experience what I’m recommending to my clients, making my advice more authentic and trustworthy.”
These stories demonstrate the real-world benefits of the Specialist Programme, showcasing how it helps advisors create memorable and personalized travel experiences for their clients.