By Singaporeans eager to save money and reduce food waste now have a new option. Yindii, a mobile application launched in August, allows diners to purchase unsold food from various eateries at significant discounts. This innovative approach not only helps consumers enjoy high-quality meals at lower prices but also supports restaurants in minimizing their daily food surplus.
How Yindii is Changing the Food Waste Landscape
Yindii operates as a “high-quality food surplus marketplace,” connecting customers with restaurants, cafes, and bakeries looking to sell their unsold inventory. By ordering a “surprise bag” in advance, users can receive any type of leftover food from participating establishments at 50% to 80% off the regular price.
- User Experience:
- Browse through a list of partner eateries on the app.
- Select a surprise bag based on your preferences.
- Pick up your discounted meal at a designated time slot.
This system not only provides consumers with affordable dining options but also helps businesses reduce waste and recoup some of their costs from unsold food items.
Partnerships with Leading Eateries
Yindii has already partnered with well-known names in Singapore’s culinary scene, enhancing its appeal to a broad audience. Notable partners include Paul, Baker & Cook and SaladStop!, among others. These collaborations ensure that users have access to a variety of high-quality foods, ranging from gourmet pastries to fresh salads.
List of Current Partners:
- Paul, Baker & Cook
- SaladStop!
- [Additional partners as applicable]
Mahima Rajangam Natarajan, Yindii’s co-founder and chief marketing officer, stated, “We chose to launch in Singapore because it’s a forward-thinking city with a growing focus on sustainability and reducing food waste.”
Impact on Sustainability and Economy
Yindii’s initiative addresses the significant issue of food waste in Singapore. According to the National Environment Agency, about 11% of the total waste generated in 2023 was food-related, amounting to approximately 755,000 tonnes. By facilitating the sale of surplus food, Yindii helps divert a substantial portion of this waste from landfills.
| Environmental Benefit | Description |
|---|---|
| Reduced Food Waste | Up to 80% of daily surplus food is sold |
| Lower Carbon Footprint | Over 500 tonnes of CO₂ emissions offset to date |
| Enhanced Resource Efficiency | Better utilization of food resources by businesses |
Moreover, with Singapore’s core inflation projected to average between 2.5% and 3% in 2024, the app offers a timely solution for consumers grappling with rising living costs. By providing affordable meal options, Yindii helps alleviate some of the financial pressures faced by households.
Growing Market and Future Prospects
Since its launch, Yindii has experienced a steady increase in user engagement and merchant participation. Initially slow to take off, the app is now gaining traction as more consumers recognize the dual benefits of saving money and supporting sustainability.
- Expansion Plans:
- Increasing the number of partner eateries across Singapore.
- Enhancing app features to offer more personalized surprise bags.
- Exploring opportunities to expand into other regions beyond Hong Kong and Thailand.
Mahima added, “Response from both consumers and businesses has been great, and the momentum is growing fast.”
As the platform continues to evolve, Yindii aims to solidify its position as a leader in the fight against food waste while providing economic benefits to both consumers and businesses.