Changan Automobile, one of China’s leading automakers, has announced bold plans to increase its annual vehicle sales to 5 million by 2030. The ambitious target was unveiled by Changan Chairman Zhu Huarong at the 4th CHANGAN Tech Ecosystem Conference, where he emphasized the company’s focus on expanding into international markets.
Expanding Internationally: Changan’s Global Vision
The company has set its sights on increasing its global presence, aiming for 30% of its total sales to come from overseas markets by the end of the decade. This focus on international markets reflects Changan’s strategic pivot toward global competitiveness, especially as the electric vehicle (EV) market continues to grow rapidly.
The company has already been laying the groundwork:
- Strengthening partnerships with international tech companies.
- Expanding production capacities with new digital manufacturing facilities.
With this international push, Changan is expected to accelerate its market penetration in regions like Europe and Southeast Asia.
Investing in Advanced Technology and Innovation
Changan’s success is driven by its investments in cutting-edge technology and smart manufacturing. On October 21, the company inaugurated its new digital intelligent factory, a project co-developed with China Unicom and Huawei. This state-of-the-art facility will serve as a hub for producing advanced electric vehicles, with the AVATR 07 SUV becoming the first car to roll off its production line.
- The factory will boost Changan’s production capabilities.
- It represents a significant leap toward fully automated, AI-driven manufacturing.
The facility highlights Changan’s commitment to innovation and its focus on staying at the forefront of the automotive industry’s technological evolution.
Capitalizing on the EV Boom
Changan’s growth strategy aligns with the global shift toward sustainable mobility. The company’s recent release of the DEEPAL S05, a compact SUV, further solidifies its position in the new energy vehicle (NEV) market. Offering both battery-electric and range-extended electric options, the DEEPAL S05 is priced competitively, starting at 119,900 yuan.
- The DEEPAL brand is Changan’s response to the increasing demand for NEVs.
- The new model features six trim levels to cater to a wide range of customers.
With this new launch, Changan continues to focus on affordability and accessibility, aiming to capture a larger share of the burgeoning NEV market.
Challenges Ahead
Despite the optimism, Changan faces stiff competition both domestically and globally. The company must navigate increasing regulatory pressures and maintain technological leadership to meet its 2030 target. However, with its innovative manufacturing processes, growing EV lineup, and expansion into international markets, Changan is well-positioned to meet these challenges head-on.