GFF Trains Elite League Clubs on Social Media Branding

The Guyana Football Federation (GFF) held a social media workshop for the representatives of the ten Elite League clubs on Saturday, February 10, 2024. The workshop aimed to enhance the clubs’ brand management strategies and prepare them for the upcoming Season Six of the Elite League, which is scheduled to start on February 25.

The social media workshop was conducted by Martin Massiah, a sports marketing expert, at the Guyana Olympic Association Headquarters in Greater Georgetown. The workshop was attended by 13 representatives from the reigning league champions Guyana Defence Force, Guyana Police Force, Den Amstel, Fruta Conquerors, Santos, Ann’s Grove, Buxton United, and the newly promoted Monedderlust and Slingerz football clubs.

The workshop covered various topics and aspects of sports marketing, with a focus on social media brand management, merchandising, artificial intelligence and football culture. The workshop also provided the participants with a SWOT analysis of their clubs, and a clear road map for their unique marketing strategies.

The workshop was part of the GFF’s efforts to professionalise and promote the Elite League, which is the highest level of domestic football in Guyana. The GFF also plans to host a club licensing workshop, which will share the licensing criteria and standards for the Elite League clubs.

Social Media Workshop: A Positive Response from Elite League Clubs

The social media workshop received a positive response from the participants, who expressed their appreciation and satisfaction with the information and insights shared by the facilitator. The participants also said that they learned a lot from the workshop, and that they would apply the knowledge and skills to improve their social media presence and visibility.

Some of the participants’ feedbacks are as follows:

  • Jamal Johnson of Monedderlust said that he gained “good information that the club could use to better publish the players.”
  • Diarra Thomas of Fruta Conquerors said that he got “insightful ideas on how to amplify the social media popularity of the former Elite League champions.”
  • Frank Paris of Santos said that there was “a lot of information that we probably thought we knew, but we didn’t know.”

The GFF’s First Vice President Brigadier General (Ret) Bruce Lovell, who opened the workshop, said that the attendance and engagement of the clubs showed their support and commitment to the GFF’s vision and strategy for the development of football in Guyana.

He also said that the workshop was not only a regulatory measure, but also a deliberate strategy to develop youth and female football, which are essential prerequisites for the club licensing regime.

Social Media Workshop: A Step Forward for Elite League Season Six

The social media workshop was a step forward for the preparation and readiness of the Elite League clubs for the Season Six, which is expected to be a competitive and exciting one. The Season Six will feature 10 clubs, who will play each other twice in a round-robin format, followed by a knockout stage for the top four teams.

The Season Six will also offer attractive prizes and incentives for the clubs and players, such as cash awards, trophies, medals, and individual awards. The Season Six will also provide exposure and opportunities for the players to showcase their talents and skills, and to attract the attention of the national team selectors and scouts.

The GFF hopes that the social media workshop, along with the other initiatives and events, will help to boost the profile and popularity of the Elite League, and to attract more fans, sponsors and media coverage.

For more information on the Elite League and the social media workshop, visit guyanafootballfederation.com.

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